The US economy is beset by inflation, high interest rates, a banking crisis, international trade tensions and other challenges. Some of the latest economic indicators are slightly more encouraging than previously, but recession remains a concern for US retailers, consumer goods companies and manufacturers. The National Retail Federation says that while the underlying fundamentals in the consumer economy remain on solid footing, “recent volatility in banking and financial markets is adding to economic uncertainty”. 

Businesses must understand what is happening in the economy and the sectors they operate in. They need to be able to predict how and when they could be affected, assess the potential impact and the risks, and then formulate contingency plans. Innovative technology, including artificial intelligence, plays a central role in collecting and analysing all the relevant data to help make forecasts and devise appropriate strategies. 

This webinar, hosted by the Financial Times in partnership with Prevedere, discussed the current challenges facing retailers, consumer goods companies, manufacturers and other US businesses and what they should be doing to minimise the risks and maximise the opportunities. 

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